$0 marketing that’s more effective (for me) than social media marketing

AngelicaBrigade Angelica Brigade joyz joyz*k Independent Designer Small Business Owner Artist Etsy Seller

$0 marketing that’s more effective (for me) than social media marketing:

  • Wearing my own designs everywhere I go
  • Going out to many places where my target customers usually go on a regular basis
  • Never leaving the house without  bringing a stack of well-designed / eye-catching / memorable business cards

Angelica Brigade AngelicaBrigade moo business card moo.com

I ordered my double-sided business cards from Moo.com

Here’s a better version of the photograph you can see on on one of the sides of the business card

angelica brigade chainmaille chain maille handmade jewelry jewellery angelicabrigade moo business card moo.com

The benefit of using a high quality double-sided business card:

  • People are less likely to throw the card away
  • The photograph people can see on one of the sides of the card will remind them how awesome your works are
  • The photograph can also persuade them to visit your website / online shop more than once


I chose eight of my best photographs … the ones that represent each type of jewelry & accessories I designed

People who stopped me to ask me about my knotted chain maille necklace got the card with a similar necklace they were interested in. The people who inquire about my hair accessory receive this card instead:

handmade floral clip anywhere clip silk organza flower

And, the people who wanted to know whether I also create bridal headpieces … received cards that feature a bridal headpiece.

And so on …


Why this $0 marketing is better (for me) than social media marketing:

  • It gives me a chance to meet, interact, get to know my potential customers.
  • It’s easier for me to find out who my potential customers are. They are the people who stopped me to ask me about my designs.
  • It gives those potential customers chances to see my products with their own eyes. That way, when they see my designs in my online shop, they will know what to expect: That my works look as good as their photographs and that I don’t Photoshop those pictures to death.
  • They don’t live a few thousand of miles away from me … so, I don’t have to worry about shipping costs and potential problems with customs. Firstly, expensive shipping cost(s) might cause some potential customers to purchase similar items elsewhere. For that reason, I usually foot a part of my overseas customers’ shipping fee. Obviously, this do cause me to earn less revenue. Also, from time to time, some packages might get held at customs … so, when they need some items fast, they might prefer to order the items from local stores or artists instead.
  • Some potential customers who prefer to conduct offline transactions can pay for the items they order when they receive those items.


P.S: I personally think that social media marketing do not give small business owners (especially Etsy sellers) more sales. You can read my reasoning here: https://angelicabrigade.wordpress.com/2012/09/14/social-media-marketing-for-etsy-sellers-useles

Any thought / question ? Please don’t hesitate to write a comment :)


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