13 Motivators & 12 Desires That are Ultimately Responsible for Driving Sales

Today’s great read: An amazing article by Barry Densa:

How to Write Hot-Button Sales Copy in a Recession



Here are the cribsheets. (For more details & explanations, please visit read the article. It’ll worth you while~)

13 motivators that are ultimately responsible for driving sales:

  1. Fear (incl. fear of losing opportunity, losing one’s health, losing one’s possessions)
  2. Greed
  3. Vanity
  4. Lust
  5. Envy or jealousy
  6. Pride
  7. Laziness
  8. Anger
  9. Strength
  10. Charity
  11. Hope
  12. Prejudice
  13. Justice

(I find it interesting that many of those motivators are coming straight from the list of 7 deadly sins)

12 desires that are ultimately responsible for driving sales:

  1. Money (Those how to get rich guides may be? Or is it a desire to flaunt one’s wealth <e.g. By wearing a Rolex watch, &/or Hermes Diamond Crocodile Birkin bag>? Or both?)
  2. Good looks
  3. Comfort
  4. Time
  5. Praise
  6. Popularity
  7. Leisure
  8. Self-confidence
  9. Enjoyment or pleasure
  10. Success
  11. Health
  12. Security in our old age



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