Iðunn Pt. 1: Pseudo Spec Ad + Making a Modified Zebra Flag

I spent the last few weeks working on a brand new photography magazine I co-found: VIRTUOGENIX. It’s scheduled to come out next month (September 2017), first in the UK and mainland Europe, then in the US, Canada, and the rest of the world. If you happen to visit bookstores or newsstands next month, take a peek and let me know what you think. In the meantime, you can check some tiny snippets of what you can expect to see in on our magazine’s IG feed.

Miu Vermillion - Iðunn Eternal Youth Rejuvenator Surrealistic Spec Ad

Once I was done designing the magazine’s layout and retouching two of the photo stories featured in the magazine, I took a few day offs then started on a new personal project, a pseudo spec ad for a fictional tongue-in-cheek/surrealistic product: Iðunn – Eternal Youth Rejuvenator.

The prop is made out of a real rotting apple, encrusted with Swarovski Crystals and cone spikes, and topped with a vintage perfume atomizer. (Additional images of the custom prop will be available for view on Angelica Brigade’s IG feed and blog by mid-September)

Miu Vermillion - Iðunn Eternal Youth Rejuvenator Surrealistic Spec Ad

To create clean geometric reflection on the reflective/metallic part of the piece, I made a rather slap-dash modified zebra flag using stiffened felt, aluminum foil, and tape. I cut a hole near the lower part of the rectangle, just big enough to slip my camera lens in. It was a bit floppy, so I doubled it up.

I shot the piece alone and from various unusual angles. So, regular M flags wouldn’t work because I didn’t have an extra hand to hold the flag when I photographed the piece from above. The flag doesn’t look pretty, but it does the job.

custom handmade zebra flag via miu vermillion blog

custom handmade zebra flag via miu vermillion blog

custom handmade zebra flag via miu vermillion blog

custom handmade zebra flag via miu vermillion blog

custom handmade zebra flag via miu vermillion blog

The main photos were shot using Canon 5DS, 24-70mm f/2.8L II USM lens, Profoto B1 monolight, and medium translucent deep umbrella.

The second part of this post will be accompanied with beauty shots. Stay tuned.

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